From commercials to big wig executives giving a speech in a board room, almost all of us have watched a marketing presentation. Some are boring, some are fun and some are just plain weird, but they all have various things you should look for when considering what they are saying. A marketing presentation usually has one objective, and that is to sell its product. Because of this the consumer has to be very wary of what they see in them. Never trust a marketing presentation and never accept it for what it appears to be. The claims made during a marketing presentation are usually either untrue or severely skewed. There are however, things you should look for in a marketing presentation to judge its validity.
The first is to deduce what exactly they are offering. If theyre offering a new car, then take it for exactly that. Often times a marketing presentation will try to over offer you in hopes that you will give in and buy what they made out to be an all in one miracle. Always cut through all the fluff they present to you and find out exactly what it is youll be buying. Since youll be paying for it too, dont fall for any of the marketing presentations tricks to make it appear cheaper than it really is. If the car is listed for ten thousand, then expect to pay ten thousand. Dont believe any of the hypes, sales or promises of possibly attaining a lower price. The trick many marketing presentations use is to entice the consumer into the store with the hopes of a lower price and when they find out they cant get it, often times they will pay the normal rate simply because theyre there already. When it comes to what the product is and its price a marketing presentation is usually rather shady.
The next thing to look for in a marketing presentation is what exactly the product does. Often times a company in a marketing presentation will promise features that are nonexistent or highly exaggerated. This is common in the technology field where similar terms can be switched in order to deceive the consumer. When being offered something through marketing presentations always ask for clarification for anything that is not crystal clear. Also look for what is commonly referred to as small print or binding contracts. A lot of the time when something to good to be true comes up in a marketing presentation its because theres a catch, and this catch is always in the fine print. Sometimes its exceptions to the great offer or a message that reveals the amazing offer is only valid if you purchase the product in conjunction with something else. Other times there are contracts that keep you coming back and paying the company for years regardless of if youre happy of the service. These types of tricks often occur in a marketing presentation put on by cell phone companies or any company that uses a subscription type model. Keeping your eyes peeled for exactly what youre buying and what else may come with it is a necessary skill when watching a marketing presentation.
So next time youre in your office or watching a commercial, keep your eyes peeled for just a couple of these tricks that are so often employed by their less than honorable parent companies. Watch commercials diligently and then look up the product later if youre interested and see if you can find any discrepancies. While there are a lot of good products and good deals out there, there also a lot of poor ones wrapped in a shroud of deceit. Knowing what to look for in a marketing presentation is an invaluable skill to have.
The first is to deduce what exactly they are offering. If theyre offering a new car, then take it for exactly that. Often times a marketing presentation will try to over offer you in hopes that you will give in and buy what they made out to be an all in one miracle. Always cut through all the fluff they present to you and find out exactly what it is youll be buying. Since youll be paying for it too, dont fall for any of the marketing presentations tricks to make it appear cheaper than it really is. If the car is listed for ten thousand, then expect to pay ten thousand. Dont believe any of the hypes, sales or promises of possibly attaining a lower price. The trick many marketing presentations use is to entice the consumer into the store with the hopes of a lower price and when they find out they cant get it, often times they will pay the normal rate simply because theyre there already. When it comes to what the product is and its price a marketing presentation is usually rather shady.
The next thing to look for in a marketing presentation is what exactly the product does. Often times a company in a marketing presentation will promise features that are nonexistent or highly exaggerated. This is common in the technology field where similar terms can be switched in order to deceive the consumer. When being offered something through marketing presentations always ask for clarification for anything that is not crystal clear. Also look for what is commonly referred to as small print or binding contracts. A lot of the time when something to good to be true comes up in a marketing presentation its because theres a catch, and this catch is always in the fine print. Sometimes its exceptions to the great offer or a message that reveals the amazing offer is only valid if you purchase the product in conjunction with something else. Other times there are contracts that keep you coming back and paying the company for years regardless of if youre happy of the service. These types of tricks often occur in a marketing presentation put on by cell phone companies or any company that uses a subscription type model. Keeping your eyes peeled for exactly what youre buying and what else may come with it is a necessary skill when watching a marketing presentation.
So next time youre in your office or watching a commercial, keep your eyes peeled for just a couple of these tricks that are so often employed by their less than honorable parent companies. Watch commercials diligently and then look up the product later if youre interested and see if you can find any discrepancies. While there are a lot of good products and good deals out there, there also a lot of poor ones wrapped in a shroud of deceit. Knowing what to look for in a marketing presentation is an invaluable skill to have.